It’s no secret that even the most skilled internal marketing team can’t always keep up with their tasks — we see it all the time. And hiring a digital agency is time consuming if you don’t know what questions to ask or how much it should cost you, but luckily we’re here to help!
It seems like such an easy thing – I mean just pick one right? But before I dive into my tips let me give you some background: Why do companies have agencies in the first place? What benefits does hiring them offer your business over other options out there?
Digital marketing agencies are the backbone of any business. They guide organizations through comprehensive online strategies and upgrade their digital reach, which includes branding, web design, paid search, display ads, SEO (search engine optimization), content creation as well as social media channels like LinkedIn, Instagram, Facebook or Twitter.
5 reasons why you need a digital marketing agency
You’re looking for someone to help you navigate the ever-changing digital landscape and deliver results. A few associations need their marketing done, while others may hope that by expanding in house they can keep up with all of these changes themselves – but either way it is crucial your business stays on top.
1) The skills you need
It’s not easy to build an in-house team that can handle all of your marketing needs. Most small and medium sized organizations need the skills they don’t have easily found or too costly for their budgets.
When you need somebody on the payroll for a limited amount of time, it is difficult if not impossible to find them. They will be persistent and reliable during their work hours so don’t shy away from hiring part-time staff because they cannot commit full-time.
2) Work Smarter, Not Harder
Hiring a digital marketing agency is the best way to find an expert for your company’s needs and give you control over how they’re compensated.
A permanent employee can be expensive, whereas hiring through agencies offers more flexibility in terms of who will work on what tasks with different rates per hour or day depending upon their experience level – all while letting them do something that interests him/her.
3) Your business just got smarter
In-house groups are often internally focused, which means their efforts will be more productive if they concentrate on the company’s core business operations. However it’s also great to get some fresh perspective from an outside source or agent who can give you insights into what is happening in today’s market trends. You may know your business best; however, it never hurts to get a second opinion.
4) Do more on time
Your digital marketing is too important to leave for last-minute work. If you don’t have time on your hands, we can help you with that. Our world-class team of experts are available remotely all around the globe – giving you access wherever it’s needed most.
5) Get more leads, sales and revenue
If you’re looking for a scalable solution that can accommodate your changing needs, then hiring an agency is your best option.
This level of scalability permits your in-house employees to concentrate on the core operations. You can now dedicate more time and resources into growing the business while still making sure that marketing budget plan is being adhered to.
Rather than wasting time on a lengthy recruitment campaign, you’ll be able to trust in our team of digital marketing specialists who will know how best for your business’s needs. We can guarantee development and longevity.
Effective Digital Marketing Strategies
In today’s digital world, digital marketing is essential. No matter your industry or company size it’s one of the best ways to grow a business. To build revenue and success though you need effective strategies – not just to get ahead but in order not fall behind against competitors who are already implementing these tools.
How can you get the best results, though? What strategies are still relevant for today’s consumer.
Build Branded Website
Your website is the first thing potential clients see when they search for your company, so it has a lot of say in whether or not they’ll want to work with you. The best way to get started on designing and developing an effective web presence? Designing one that stands out but also appeals to customers’ needs.
Search engine optimization (SEO)
SEO is an important part of digital marketing for businesses. When you rank highly in search engine results, more people will see your website – which can lead them down the path towards doing business with you. Optimizing your content for Google will give you a competitive edge in the search engine rankings.
Advertise using Pay-Per-Click (PPC)
With PPC, you have the opportunity to place your ad at the top of search results by bidding on keywords that suit what users are searching for. If you want to get immediate marketing results and make sales, why not try PPC (price-per click) advertising? It’s one of the best ways out there for making an impact.
Engaging Content Marketing
Content marketing is about providing value to consumers and engaging with them through content. This could include videos, blog posts or infographics but the point of this type of information isn’t sales-oriented copy; it’s informational in nature so you’re always giving your audience something they want while still being informative enough for those who may need more detail.
Marketing Emails Effectively
Email marketing is one of the most cost-effective ways to build brand awareness, keep your company top-of mind and encourage repeat purchases. According to the Campaign Monitor report, 64.1% of all startups use email marketing in their practices.
Social Media Marketing
Social media marketing is a powerful way to build your brand awareness and influence new customers. The best campaigns feature many social platforms because everyone has different preferences for which they prefer using, depending on what content will work in each specific situation or audience groupings you’re trying to reach.
Video Marketing
It’s no secret that video marketing is one of the most effective ways to reach an audience. Your company can increase its revenue, grow exponentially and expand operations using this powerful form of visual communication. In comparison to other forms like email or content marketing videos have even greater potential for success because it allows for even greater exposure than any other digital strategy while still providing valuable information.usin
8 questions to ask when considering an agency
Hiring a skilled agency is one of the most important decisions you will make in terms of how you’ll market your business. It’s difficult to know which ones are worth talking to so get on a Zoom call and ask the questions below to avoid snags later down the line.
1) What KPIs do they measure?
2) What is their experience?
3) How do they handle reporting?
4) What ROI can you expect?
5) Do they have a client portfolio and success stories?
6) Do they outsource?
7) What is their specialization?
8) What are the contractual terms?
You’re going to want to Interview various agencies before you pick one to work with. Keep in mind your own brand and what makes you unique and how that aligns with the “identity” of your future agency.
In Conclusion
Digital marketing is complicated. The internet never sleeps, and it’s hard to keep up with all the advances that are happening every day in this fast paced industry. Every company needs digital marketers who have experience yet keep up with new trends so they can provide clients with an optimal level of service for any project or goal you may need help reaching.
It’s important to be careful when searching for the “perfect” agency. You want one that has a good reputation and consumer loyalty, which makes it easier to build a connection with them in order to reach your business objectives.
